Elite Identity Theft Protection for all Threats...

While Identity Guard carries a slightly higher price tag than the two leading competitors in this review, their substantial list of privacy and identity protection measures easily offsets the higher cost with complete peace of mind for consumers.

With an identity stolen every 4 seconds, this cyber generation can not afford to be frivolous with their identity and associated credit history. Like it or not, our credit history plays a role in more than just buying homes and cars. It controls from the job we get, down to how much our auto insurance is.

All it takes is one thief playing games with our good name and it can take literally hundreds of hours to clear our record. Between the demands of everyday life, that could take a year or more of our free time away from us and our families - no way!

Top Benefits of Identity Guard

• 30 Day free trial - the only Identity theft protection service to offer such a guarantee
• Fast and simple signup
• Quarterly credit reports AND scores - it all comes down to that magic FICO score these days doesn't it? And who doesn't like to watch that score go up... and find out what is going on when it drops!
• Public record reports - Identity Guard reveals what is being reported about you before you go for that interview or face a police officer who may think you did something you didn't.
• Scans secret websites where black market thieves trade identities for cash
• Easy-to-use interface - the competing sites are often confusing (or borderline misleading)
• Free AVG security suite software - top rated firewall, spyware, and security threat protection by dozens of computer publications for years.
• Lost wallet protection - cancels credit cards and can even provide up to a $2,000 cash advance if needed.
• Anti-keylogging software - Stops spyware that sits in the background recording keystrokes when we hit secure sites (like banks, insurance, or even ebay), and then silently broadcasts them back to cyber thieves

Why is Identity Guard's identity insurance cap so low? - One thing the ads for Lifelock and IdentityTruth don't tell you about million dollar guarantees is that you'll never need/reach a million dollars in damages - that number is purely to impress us when watching advertisements.

Identity theft companies have packs of attorneys and connections to get anything done or fixed. So your actual damages might reach $20K, but probably only in the low teens, max.

The real damage is in time lost (hassle), worry, and frustration. Of course if we tried to handle it on our own without identity theft protection, most people don't have a legal team like Identity Guard The cost would be much higher for the average citizen , and the time lost (almost 200 hours on average) would be a tragedy.

"Bottom Line"

• 30 Day free trial is irresistable, in that it removes all risk while we sample their service.
• Identity Guard provides the most comprehensive protection of present and future attacks on consumer's identity while identifying issues in the past where Identity Theft may have damaged our credit ratings or reputation.
• Free memberships to Zone Alarm Internet Security Suite Pro (not the free version), which has been top-rated by PC Security magazines for most of this decade and anti-keyloggers provides high-peformance cyber protection

Register for Identity Guard today for the "Total Protection" plan and receive a 30 day free trial along with the limited-time price of $14.99/month (regularly $17.99/month)

Affordably Priced Comprehensive Identity Theft Protection

Identity Truth is newer on the scene and less recognizable than higher-profile companies such as Identity Guard and LifeLock, but provide the largest ID theft insurance guarantee and have the following advantages for consumers seeking comprehensive identity theft protection.

They also have large venture capital funding and experienced leadership so this is no fly-by-night operation. Look to see more of Identity Truth in mainstream media in years to come.

Top Benefits of Identity Truth

• Easy to use - Identity Truth's simple interface saves time for users and leaves no doubt as to where we stand with our ID protection status
• Scans secret websites where black market thieves trade identities for cash
• Junk mail protection - IdentityTruth includes this in all memberships. Sure, there are ways to do this without Identity Guard, but that can take rediculous amounts of time (even online) and still require filling out and mailing letters.
• Customer Service - very helpful, extended hours for easy communication

Areas for Improvement

• Credit Reports & Public records - Identity Truth protects members against future issues. However, it doesn't help identify current problems stemming from the past, unlike Identity Guard which gives customers a clean slate.
• Fraud Alerts - provides contact information to members so they can set their own fraud alerts rather than taking a more active role, and their interface does not help at the 90 day fraud alert renewals, when they must be reset to stay active.

"Bottom Line"

• While IdentityTruth does not quite have the list of features as Identity Guard, it provides superior protection against present and future threats to identity theft protection vs all other companies reviewed for this report that did not make the "top 3".

Special Promotional offer for IdentityTruth

Identity Truth is currently offering protectingmyprivacy.com readers, $20 savings or 17% off on 1-Year Plans. Click here to view the special promotional page.

The High Profile (and controversial) Lifelock...

CEO Todd Davis made a name for this company by making his personal social security number publicly available, daring people to steal his identity. Since then, people have tried, one or two succeeded in very small cases.

Fortunately for Lifelock, the two cases where Davis' identity theft was stolen were in check cashing locations where the amount was very small and the check casher did not perform a credit check. In these two cases, Lifelock's identity theft insurance kicked in to restore Mr Davis' identity up to $1,000,000 in damages.

Benefits of Lifelock

Superior protection - So will Lifelock protect you and your family? Statistics from Lifelock users support a healthy "yes". Only 1 out of every 10,000 Lifelock users report issues with people improperly using their identity and in every case, the million dollar service guarantee kicked in to protect them.

Other features we like

• Junk mail removal - sure, you can get on all these lists yourself if you research online, but it takes forever. There is no "one form" solution out there yet... unless you sign up for Lifelock or Identity Truth.
• eRecon™ - scans black markets on the Internet where personal information is traded in secret. No do-it-yourself solution for this unless we have an army of private investigators and web sleuths
• Fraud Alerts - on anything requiring credit approval so you can stop unauthorized use of your private information

"Bottom Line"

Why only three stars for the biggest name in the business? - Our biggest issue when reviewing Lifelock is that they simply don't offer as many features. The Identity theft market has recently grown more competitive and on the internet where you have access to charts such as this which compare the services line-by-line, massive amounts of advertising alone can't sway a savvy consumer like facts will.

Even though Lifelock doesn't get our highest rating, it is still better than many other programs on the market and does cover basic identity theft protection with ironclad identity theft insurance coverage. If you are looking for comprehensive while affordable coverage, Lifelock would be a solid decision for you and your family.

Special promotional offer for Lifelock

If you feel more comfortable with a known brand and would like to sign up for Lifelock, they are offering a limited time offer for visitors of protectingmyprivacy.com - you receive 1 month free and 10% off the original price!

To take advantage of this 10% off promotion plus one month free, click here to visit the special promotional page